Wise Snacks - The “Flavor Four” Experiential

Casting, sourcing, bidding, costumes, BTS coverage, travel, localization, giveaway logistics, budget and schedule.

Wise Snacks put their Cheez Doodle line front and center in a Country-wide contest and sampling experience targeting Millennials. We translated four star flavors into their superheroine equivalents and took them on the road, popping up at relevant events around the U.S. In each of the six cities, fans were entered into the contest by taking pictures with the Flavor Four or uploading pictures to Social, the winner walking away with free tickets to Comic-Con San Diego.