Brookfield Properties - California Market Center - “Where Ideas Take Space”

Casting, sourcing, bidding, wardrobe and set build oversight, BTS coverage, manage post edit and OOH signage, budget and schedule.

Brookfield, a prominent landlord of DTLA, was opening a sought-after space in the heart of the area’s revitalization. The location is prime for diverse industries, which led to a campaign highlighting four categories of energy, idea and inspiration to attract like-minded perspectives - Music, Entertainment, F&B and Tech. We partnered with a photographer duo up for any challenge and savvy designers to build compartmentalized rooms housing each individual story, ultimately fitting together to tell each cohesive industry tale. Images were then comped in situ, posting around the area and in the real estate itself on grand scale.